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What is BIM and Why Should Custom Home Builders and High-End Remodeling Companies Use It?

A construction worker uses a tablet to examin a digital overlay onto a building currently being built

BIM stands for Building Information Model.  You can think of it (when done right) as a singular version of the truth, containing all facts, data and objects and components that go in to the execution of a construction project.  Having an accurate ‘digital twin’ of your structure(s), or a digitally simulation of a project is a proactive way to minimize waste and reduce costs for builders.  The primary benefits of BIM today are: 


  • Accuracy – high density scanners on the market today are accurate within 1 cm, supporting de-construction and restoration, accurate forward planning, and existing obstacles to be contemplated in updated designs. 

  • Virtual Planning – align the team with a review of site work, foundation, framing & superstructure plans, MEP plans and interior finishing plans in 3D. 

  • Subcontractor Success – support your trades by ensuring they have the information they need.  Improvisation costs time, money and satisfaction. 

  • No Takeoffs – When the design team collaborates in the BIM, material schedules are no longer subjective, as the data can be extracted from the information model. 

  • Customer Satisfaction – now more than ever, customers expect to be able to ‘see’ their designs.  Allowing customers to see the finished project before the project even begins through cutting edge visualization tools is a great way to ensure that the client knows and is excited about what they are getting at the end of the project.  It answers the question: What does ‘good’ look like? 

The U.S. has been slower to adopt BIM methodologies for residential design than much of the industrialized world, but is starting to catch up.


To sum up, BIM is more than just a tech upgrade; it's a transformative approach that's reshaping the construction landscape in the U.S. By marrying accuracy with virtual planning and enhancing subcontractor coordination, BIM paves the way for projects that are not only more efficient but also more aligned with client expectations. As the industry moves towards universal BIM adoption, the message is clear: embracing BIM isn't just about keeping pace—it's about setting the standard for excellence in construction.


Ready to learn more about BIM methodologies? Contact Craydl today.

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