59
Sales Cycle (Days)
$2.9M
New Bookings
80%
Win Ratio
$63.5K
CRAYDL Fees
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The Challenge
A 35-year-old remodeling firm with 25 Google five-star ratings faced sales friction. Clients hesitated committing to major additions without price certainty, and the all-or-nothing design contract created trust barriers.
Despite decades of experience and a stellar reputation, the traditional sales process wasn’t showcasing the firm’s capabilities. Homeowners were left to imagine results from 2D drawings—leading to uncertainty, delayed decisions, and lost opportunities.
The Solution: A Two-Step Virtual-First On-Ramp
CRAYDL designed a phased engagement process that removed friction and built confidence at every step.
| Phase | What the Client Gets | The Benefit |
|---|---|---|
| Phase 1: Preliminary Pricing | LiDAR scan, high-level floor plans & elevations, budget accuracy from 20% refined to 10% via budget.craydl.com | “Go/No-Go” decision point at minimal investment |
| Phase 2: Full Virtual Build | Integrated 3D model (engineering, interior design, landscaping), VR walkthrough, permitting & approvals included, every element quantified | Fixed-price contracts with zero on-site surprises |
The Results
Highest-Revenue Month in 30-Year Company History
- Zero on-site surprises—projects were pre-built and priced virtually
- $3.2 million total bookings across 4 projects (3 additions, 1 remodel)
- 80% win ratio with a 59-day average sales cycle
Key Products Utilized
Interior Visualization
Exterior Visualization
Pre-Construction Programming
Architectural Design
Experience the project in VR: View VR Model
“If you haven’t built it virtually with CRAYDL, you haven’t actually finished your plans.”
Ready to get started?
See how CRAYDL can transform your sales process and protect your projects from costly rework.
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